{"id":5665,"date":"2015-06-02T12:52:20","date_gmt":"2015-06-02T10:52:20","guid":{"rendered":"https:\/\/blog.assecobs.pl\/?p=5665"},"modified":"2024-06-06T12:54:12","modified_gmt":"2024-06-06T10:54:12","slug":"firma-wrigley-z-systemem-mobile-touch-rao","status":"publish","type":"post","link":"https:\/\/assecobs.pl\/blog\/firma-wrigley-z-systemem-mobile-touch-rao\/","title":{"rendered":"Firma Wrigley z systemem Mobile Touch RAO"},"content":{"rendered":"

Firma Wrigley, \u015bwiatowy producent s\u0142odyczy impulsowych, wdra\u017ca system Mobile Touch, by zwi\u0119kszy\u0107 skuteczno\u015b\u0107 swoich mobilnych si\u0142y sprzeda\u017cy w Wielkiej Brytanii.<\/strong><\/p>\n

System Mobile Touch<\/a> usprawni wydajno\u015b\u0107 mobilnych si\u0142 sprzeda\u017cy firmy, mi\u0119dzy innymi dzi\u0119ki prze\u0142omowemu rozwi\u0105zaniu RAO, optymalizuj\u0105cemu dzia\u0142ania przedstawicieli handlowych w punktach sprzeda\u017cy detalicznej. Modu\u0142 RAO pozwoli przedstawicielom nie tylko na realizacj\u0119 dzia\u0142a\u0144 zaplanowanych na dany dzie\u0144, ale tak\u017ce b\u0119dzie sugerowa\u0107 kolejne kroki i dzia\u0142ania, kt\u00f3re prze\u0142o\u017c\u0105 si\u0119 na zwi\u0119kszon\u0105 sprzeda\u017c w kr\u00f3tkiej i d\u0142u\u017cszej perspektywie.<\/p>\n

Rozwi\u0105zanie b\u0119dzie zintegrowane z wieloma zewn\u0119trznymi \u017ar\u00f3d\u0142ami danych wykorzystywanych przez Wrigley. Dzi\u0119ki temu personel mobilny firmy b\u0119dzie w stanie szybko przetwarza\u0107 i analizowa\u0107 ogromne ilo\u015bci zr\u00f3\u017cnicowanych informacji. Wszystko to ma przyczyni\u0107 si\u0119 do podejmowania w\u0142a\u015bciwych decyzji i wyboru jak najskuteczniejszej strategii sprzeda\u017cy dostosowanej do bie\u017c\u0105cej sytuacji w punkcie detalicznym.<\/p>\n

Rozwi\u0105zanie RAO b\u0119d\u0105ce cz\u0119\u015bci\u0105 platformy Mobile Touch umo\u017cliwia liderom rynku optymalizacj\u0119 dzia\u0142a\u0144 sprzeda\u017cowych w terenie. Wed\u0142ug raportu firmy Gartner Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry z marca tego roku, jest to pierwsze tego typu narz\u0119dzie, kt\u00f3re z sukcesem przesz\u0142o faz\u0119 prototypu i osi\u0105gn\u0119\u0142o poziom pe\u0142nej funkcjonalno\u015bci.<\/p>\n

Wrigley to wiod\u0105cy \u015bwiatowy producent bran\u017cy FMCG<\/a> oferuj\u0105cy takie produkty, jak gumy do \u017cucia, cukierki mi\u0119towe, twarde i mi\u0119kkie s\u0142odycze oraz lizaki. W\u015br\u00f3d najbardziej znanych marek firmy znajduj\u0105 si\u0119 Extra\u00ae, Orbit\u00ae, Doublemint\u00ae, a tak\u017ce gumy do \u017cucia 5\u2122 oraz Skittles\u00ae, Starburst\u00ae, Altoids\u00ae i Life Savers\u00ae.<\/p>\n

Mobile Touch pozwoli nam na popraw\u0119 wynik\u00f3w sprzeda\u017cy, na przekraczanie i testowanie nowych granic wydajno\u015bci i zwi\u0119kszanie udzia\u0142u w rynku poprzez rozw\u00f3j sprzeda\u017cy i obni\u017cenie koszt\u00f3w dzia\u0142ania. Maj\u0105c do dyspozycji tak innowacyjne narz\u0119dzie nasi przedstawiciele handlowi zwi\u0119ksz\u0105 swoj\u0105 skuteczno\u015b\u0107 i uzyskaj\u0105 najlepsze mo\u017cliwe efekty dzi\u0119ki produktywnej analizie bie\u017c\u0105cych i historycznych danych.
\nDaniel Branchadell. <\/span>Capability Senior Manager\u200f w firmie Wrigley<\/span><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Firma Wrigley, \u015bwiatowy producent s\u0142odyczy impulsowych, wdra\u017ca system Mobile Touch, by zwi\u0119kszy\u0107 skuteczno\u015b\u0107 swoich mobilnych si\u0142y sprzeda\u017cy w Wielkiej Brytanii. System Mobile Touch usprawni wydajno\u015b\u0107 mobilnych si\u0142 sprzeda\u017cy firmy, mi\u0119dzy innymi dzi\u0119ki prze\u0142omowemu rozwi\u0105zaniu RAO, optymalizuj\u0105cemu dzia\u0142ania przedstawicieli handlowych w punktach sprzeda\u017cy detalicznej. Modu\u0142 RAO pozwoli przedstawicielom nie tylko na realizacj\u0119 dzia\u0142a\u0144 zaplanowanych na dany<\/p>\n","protected":false},"author":6,"featured_media":5940,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[92],"class_list":{"0":"post-5665","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bez-kategorii","8":"tag-mobile-touch"},"acf":[],"yoast_head":"\nWrigley z systemem Mobile Touch RAO<\/title>\n<meta name=\"description\" content=\"Firma Wrigley wdra\u017ca Mobile Touch RAO, aby zwi\u0119kszy\u0107 wydajno\u015b\u0107 mobilnych si\u0142 sprzeda\u017cy i optymalizowa\u0107 dzia\u0142ania handlowe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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