{"id":6529,"date":"2020-02-11T15:50:13","date_gmt":"2020-02-11T14:50:13","guid":{"rendered":"https:\/\/blog.assecobs.pl\/?p=6529"},"modified":"2023-04-27T12:30:42","modified_gmt":"2023-04-27T10:30:42","slug":"lorenz-bahlsen-snack-world-z-nowym-systemem-sfa","status":"publish","type":"post","link":"https:\/\/assecobs.pl\/blog\/lorenz-bahlsen-snack-world-z-nowym-systemem-sfa\/","title":{"rendered":"Lorenz Bahlsen Snack-World z nowym systemem SFA"},"content":{"rendered":"<p><strong>Znany producent przek\u0105sek \u2013 firma Lorenz Bahlsen Snack-World, wdra\u017ca nowe<\/strong> <strong>narz\u0119dzie wsparcia sprzeda\u017cy dla swoich przedstawicieli handlowych na polskim rynku. Wybrany przez firm\u0119<\/strong> <strong>system <a href=\"https:\/\/assecobs.pl\/blog\/tag\/mobile-touch\/\">Mobile Touch by Asseco<\/a> zostanie uruchomiony ju\u017c na pocz\u0105tku tego roku. Celem ww. przedsi\u0119wzi\u0119cia jest podniesie komfortu pracy w terenie. Zapewni ono tak\u017ce dost\u0119p do zupe\u0142nie nowych mo\u017cliwo\u015bci w zakresie dalszego rozwoju dzia\u0142a\u0144 sprzeda\u017cowych<\/strong>.<\/p>\n<h2>Zakres wdro\u017cenia<\/h2>\n<p>Na pocz\u0105tek system Mobile Touch by Asseco odzwierciedli wszystkie procesy, kt\u00f3re do tej pory realizowa\u0142a aplikacja mobilna dotychczas u\u017cytkowana przez Lorenz Bahlsen Snack-World oraz oprogramowanie do zarz\u0105dzania promocjami. Nowe rozwi\u0105zanie <a href=\"https:\/\/assecobs.pl\/blog\/category\/sfa\/\">SFA<\/a> b\u0119dzie ponadto zintegrowane z platform\u0105 wymiany danych z sieci\u0105 dystrybucyjn\u0105 &#8211; Connector by Asseco.<\/p>\n<p>Wdro\u017cenie nowego systemu SFA przez Lorenz Bahlsen Snack-World wi\u0105\u017ce si\u0119 mi\u0119dzy innymi ze zmian\u0105 modelu dystrybucji. Firma przesz\u0142a z\u00a0 modelu Vanselling na Preselling. To jednak nie wszystko. Lorenz Bahlsen Snack-World chce zwi\u0119kszy\u0107 tak\u017ce zakres wsparcia proces\u00f3w sprzeda\u017cowych. System Mobile Touch by Asseco ma pom\u00f3c firmie w wielu kwestiach. Rozwi\u0105zanie pozwoli m.in.<\/p>\n<ul>\n<li>udost\u0119pnia\u0107 sugerowane zam\u00f3wienia w celu maksymalizacji liczby zamawianych pozycji i ilo\u015bci produkt\u00f3w,<\/li>\n<li>otworzy\u0107 nowe mo\u017cliwo\u015bci analizowania obraz\u00f3w oraz usprawni\u0107 proces gromadzenia danych z ankiet i analiz danych z p\u00f3\u0142ki sklepowej,<\/li>\n<li>na rozpocz\u0119cie przygody z tzw. sztuczn\u0105 inteligencj\u0105 w sprzeda\u017cy.<\/li>\n<\/ul>\n<h2>Wsp\u00f3\u0142praca Mobile Touch by Asseco z technologiami innych dostawc\u00f3w<\/h2>\n<p>Lorenz Bahlsen Snack-World planuje ponadto odej\u015bcie od technologii Windows na urz\u0105dzeniach mobilnych. Obecnie standardem w firmie staj\u0105 si\u0119 np. tablety z systemem iOS, do kt\u00f3rych rozwi\u0105zanie Mobile Touch by Asseco jest doskonale przystosowane. Program SFA od Asseco Business Solutions wykorzystuje szereg przydatnych funkcjonalno\u015bci dost\u0119pnych na tego typu urz\u0105dzeniach (np. mapy, aparat fotograficzny itp). Dodatkowo wraz ze zmian\u0105 oprogramowania SFA oraz urz\u0105dze\u0144 mobilnych, przedstawiciele otrzymaj\u0105 wiele aplikacji Google przystosowanych do pracy na iPadach (np. poczta gmail, kalendarz, arkusze, hangout, keep itd.).<\/p>\n<h2>Relacja biznesowa<\/h2>\n<p>Lorenz Snack-World to niezale\u017cna firma rodzinna (z central\u0105 w Niemczech) i jeden z wiod\u0105cych graczy na europejskim rynku przek\u0105sek. W jej ofercie znajduj\u0105 si\u0119 m.in. chipsy, s\u0142one paluszki, chrupki, krakersy i orzeszki. Lorenz Snack-World sprzedaje swoje produkty ponad 80 krajach na ca\u0142ym \u015bwiecie.<\/p>\n<p>Mobile Touch by Asseco to system SFA, kt\u00f3rego zadaniem jest wsparcie producent\u00f3w w planowaniu, prowadzeniu oraz rozwoju sprzeda\u017cy terenowej. Program wspiera podstawowe funkcje z obszaru Sales Force Automation oraz takie rozwi\u0105zania jak Perfect Store, RAO, Motywacja czy Coaching. Z Mobile Touch by Asseco korzysta kilkaset wiod\u0105cych producent\u00f3w w 50 krajach \u015bwiata.<\/p>\n<p>Wi\u0119cej informacji o firmie <a href=\"https:\/\/www.lorenz-snackworld.pl\/o-firmie\/kim-jestesmy\">Lorenz Bahlsen Snack-World<\/a> oraz systemie SFA <a href=\"http:\/\/pl.mobiletouch-fmcg.com\/\">Mobile Touch by Asseco<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeden z wiod\u0105cych graczy na europejskim rynku przek\u0105sek wybra\u0142 oprogramowanie Mobile Touch by Asseco. Poznaj szczeg\u00f3\u0142y tego wdro\u017cenia!<\/p>\n","protected":false},"author":6,"featured_media":6533,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[199],"tags":[92],"class_list":{"0":"post-6529","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-study","8":"tag-mobile-touch"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lorenz Bahlsen Snack-World z nowym systemem SFA - CASE STUDY<\/title>\n<meta name=\"description\" content=\"Jeden z wiod\u0105cych graczy na europejskim rynku przek\u0105sek wybra\u0142 oprogramowanie Mobile Touch by Asseco. 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